Priority is a NASDAQ-listed fintech (PRTH) founded in 2005, offering a unified commerce platform combining payables, merchant services, and banking and treasury solutions for US businesses.
Priority, formally Priority Technology Holdings, Inc., is a financial technology company founded in 2005 and headquartered in Alpharetta, Georgia. The company is publicly traded on NASDAQ under the ticker PRTH and operates at a scale of nearly $1 billion, serving businesses across the United States.
The firm's technical work centres on the Priority Commerce Engine, a unified commerce platform that combines payables, merchant services, and banking and treasury solutions into a single integrated ecosystem. Through it, businesses can collect, store, lend, and send funds on one platform. Engineering and product teams work across payments and merchant services, accounts payable automation, banking and treasury solutions, and unified commerce platform development.
Priority's stated focus is on delivering personalised, easy-to-adopt financial tools that accelerate cash flow and optimise working capital, with an emphasis on streamlining financial operations, reducing costs, and uncovering new revenue opportunities for the businesses it serves. The company has been named on Forbes' lists. Industry verticals include financial services, payments, business banking, and working capital and cash flow management.
