Lov.Cash
South African fintech building a blockchain-powered payments and commerce platform connecting FMCG brands, wholesalers and over 150,000 independent retailers.
Lov.Cash is a South African fintech company that builds a blockchain-powered financial and commerce platform for the fast-moving consumer goods (FMCG) sector. The system connects brands, traders and wholesalers in a single digital ecosystem, and is used by more than 150,000 independent retailers across South Africa - a market largely made up of small, cash-dependent spaza shops and informal traders.
The platform combines real-time payments, digital ordering, instant cashback rewards and blockchain-backed transparency. Merchants gain cashless purchasing, targeted promotions and secure digital rewards; suppliers receive real-time sales data, lower distribution costs and better inventory management. Alongside the core platform, the company's technical work spans digital payments, real-time analytics, supply chain digitisation, loyalty and rewards systems, and ordering infrastructure.
Lov.Cash operates in the informal trade, retail, wholesale and distribution, and supply chain verticals. It has formed partnerships with global FMCG companies, including PepsiCo South Africa. The company describes its mission as financial inclusion and the digitisation of cash-heavy informal trade, with an emphasis on transparency, trust and security across the supply chain.