Lead Surge is a direct response advertising agency running TV and digital lead-generation campaigns for home improvement companies in the U.S. and Canada.
Lead Surge is a direct response advertising agency that works exclusively on B2C campaigns for home improvement companies. The firm develops TV and digital media campaigns aimed at generating qualified, cost-efficient leads that convert to sales, focusing on high-ticket home improvement rather than price-based selling. It has been in business for over 14 years and serves clients across the United States and Canada.
The agency's work spans four areas. Creative development builds direct response campaigns designed to create urgency without discounting. Media buying runs across TV and digital channels and is monitored and optimised throughout the month against performance data; the firm also secures per-inquiry and performance deals. Analytics tracks every response, and a proprietary tracking software platform is used to hold each advertising dollar accountable. The stated operating principle is that no lead source is left behind.
Lead Surge reports generating $424m in sales for Renewal by Andersen since 2011, working with 35 of that brand's affiliates across the U.S. and Canada. The company's culture signals centre on continuous monitoring, performance-driven media deals, and a preference for leads that close over volume-based metrics.
