Goji Labs

Goji Labs is a digital product agency founded in 2014 that works with brands, startups and nonprofits on strategy, design and software development. The firm positions itself as a strategy-first partner: engagements begin by defining what is worth building before any execution starts. Its stated aim is to turn complex challenges into intuitive products, and to build software designed to scale rather than merely to launch.

The work falls into three practice areas. Product Strategy covers the definition phase ahead of execution. Product Design focuses on translating complicated problems into clear user experiences. Product Development encompasses software engineering, from a startup's first application to the modernisation of legacy systems in enterprise settings. The company lists legacy system modernisation among its technical domains alongside product strategy, design and digital product development.

Clients range from early-stage founders to Fortune 500 companies, and the sector mix spans technology, consumer products, enterprise and nonprofit work. Goji Labs reports having launched more than 400 products over more than a decade in operation, and says partners have raised over $1 billion in funding. The agency describes its model as a long-term partnership invested in a client's success, with a working style it characterises as thoughtful, purposeful and clarity-driven.