FreedUp

FreedUp is a Full Stack Executive Assistant (EA) agency and operational partner that serves founders, founder-led companies and small and growing businesses. It sources, trains and embeds executive assistants, and builds the custom delegation systems, SOPs and workflows needed to handle administrative work across a founder's working and personal life. The firm describes its approach as done-for-you rather than a staffing placement service, coaching both the client and the assistant on delegation.

Its flagship Full Stack EA Service covers headhunting and hiring, training, custom-system building and onboarding of EAs specialised in supporting founders. FreedUp reports that clients reclaim more than ten hours a week, with an onboarding process running 30 to 45 days. Alongside the placement, the company invests 60 or more hours per client in custom-built delegation frameworks, SOPs and workflows, tailored to each client so the assistant can work effectively from the first day.

Technical work at the firm centres on custom system building, workflow automation, SOP and process design, and delegation framework development. An ongoing EA Training and Coaching Program provides operational co-pilot support, including training the assistant, optimising workflows and coaching both founder and assistant. FreedUp's stated emphasis is on work-life balance and on not leaving clients to work out delegation alone.