Confiant, founded in 2013, provides cybersecurity for the advertising ecosystem, detecting and blocking malvertising and ad compliance risks through real-time verification for publishers.
Confiant is a cybersecurity company founded in 2013 that works exclusively on the advertising ecosystem. Its stated purpose is to detect and block malvertising, scams, disruptive creatives and compliance risks before these reach users. The firm concentrates on uncovering malvertising campaigns and identifying the bad actors behind them, and it describes its mission as making the digital world safe for everyone.
The company's principal product is a real-time ad verification system which, it says, was the first of its kind. The system sits client-side and gives publishers control over what programmatic ads do on their sites. Confiant reports that it monitors billions of impressions daily. Its technical work spans malvertising detection, real-time ad verification, threat intelligence and both client-side and server-side ad-tech integration within programmatic advertising.
Confiant operates across the digital advertising, publishing, programmatic advertising, ad tech and cybersecurity verticals. It works collaboratively with publishers, platforms and technology providers, and positions publishers as the party in control of ad behaviour on their own sites. Further information is available at https://confiant.com/.
