Smedley Group applies engineering and data science principles derived from Formula 1 to transform motorsport. Founded by Rob Smedley, a former Ferrari and Williams F1 engineer, the company develops platforms for real-time data acquisition, analytics, simulation, and operational tooling. The core mission is to democratize motorsport - making it faster, fairer, cleaner, and more affordable - by replacing subjective assessment with rigorous, measurable analysis.
The FAT Karting League exemplifies this approach, using data-driven methods borrowed from elite motorsport to identify driving talent and reshape how the sport identifies and develops drivers. Beyond karting, Smedley Group operates with ambitions to rebuild the motorsport industry from the ground up, extending its technology platforms across racing disciplines and geographies.
The company operates across the United Kingdom, United States, and continental Europe as a startup, assembling engineers, data scientists, software developers, and technologists in a fast-moving environment. Team members take significant responsibility from day one, operating in a culture that embraces rapid iteration and views failure as essential to learning. The organisation tackles complex technical problems - vehicle dynamics, performance modelling, talent identification - under the pressures that characterise competitive motorsport.
