Shiseido

Shiseido is a global beauty company that develops and sells skincare, makeup and beauty products in about 120 countries. Founded in 1872 in Ginza, Tokyo, as Japan's first Western-style pharmacy, it now employs more than 30,000 people worldwide and has been in operation for over 150 years. Its product range includes skincare described as evolving from the company's pharmacy origins, modern makeup lines, and camellia-branded products associated with the logo designed in 1915.

The company's technical work spans beauty innovation, skincare science, and cosmetics and makeup formulation. A stated approach combines Western science with Eastern wisdom; the name Shiseido is drawn from the Chinese Yi Jing. Art and science are described as being in the company's DNA, and the firm traces its identity to its roots as a former family business.

Shiseido states a mission to create beauty innovations for a better world, with an emphasis on contributing to happiness and wellness through beauty and on helping people feel confident and beautiful. The company describes a 150-plus-year legacy of pushing boundaries and setting industry standards within the beauty, cosmetics, skincare, makeup and wellness sectors.