Freedom Leisure is a not-for-profit charitable trust that operates leisure and cultural facilities across England and Wales. Founded in 2002 with an initial management of four centres and a staff of 240, the organisation has grown to oversee more than 130 venues, including swimming pools, gyms, sports centres and community facilities.
The trust's stated mission is to improve lives through leisure. It emphasises making its centres welcoming, inclusive and accessible to all, with a focus on delivering customer service in environments where people feel supported and inspired. The organisation aims to make a measurable difference in the communities it serves.
Operating as a charitable trust rather than a commercial enterprise, Freedom Leisure manages a broad portfolio of public-facing facilities spanning the leisure, culture and entertainment sectors. Its expansion over two decades reflects a model built on partnerships with local authorities to run community assets.
