BMW AG is a German multinational corporation and the world's leading premium manufacturer of automobiles and motorcycles. Founded in 1916 and headquartered in Munich, the company employs over 125,000 people globally. Its portfolio includes the BMW, MINI, and Rolls-Royce automobile brands, as well as BMW Motorrad motorcycles.
The company is active in several technical domains central to modern mobility, including electric vehicles, autonomous driving technologies, artificial intelligence, robotics, and broader digital solutions. Its digital ecosystem is substantial; the My BMW App, for instance, serves over 14 million users across 90 countries. BMW AG operates worldwide production facilities and maintains a presence across multiple industry verticals, including automotive and motorcycle manufacturing, mobility services, financial services, and digital solutions.
BMW AG's operational philosophy is rooted in a heritage of "Sheer Driving Pleasure" and German engineering excellence. The organization emphasizes commitments to both environmental responsibility and social sustainability as core elements of its corporate conduct.
