Amazing Athletes is a youth fitness and education company founded in 2003 that operates what it describes as the nation's largest multi-sport enrichment programme for young children. The firm partners with schools to deliver year-round developmental sports and physical fitness sessions to children aged 2½ to 6, supplementing existing physical education curricula. Its programme introduces participants to the fundamentals of 10 different sports in weekly 35-minute sessions, with additional components covering nutrition education and muscle identification.
The company has been operating for over two decades. It sits at the intersection of education, youth sports and fitness, and child development. Its stated mission is to inspire active futures and develop lifelong healthy habits in the next generation, a focus that originated from the founders' observation of a gap in physical activity opportunities for young children.
